SHOISE
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My Role
Shoise was a company created by me and another designer (Matilda Maroti). We designed and fabricated experimental, handmade shoes that were exhibited worldwide, and used in photo shoots by various stylists in Sweden and abroad, giving us great deal of exposure in fashion
magazines and social media.
Concept/ Brand vision
Shoise was a way of trying to change the perceptions of what is, and what is not- when it comes to shoes. That’s why we were not so much a company as an initiative - the front lines. The ones always eager to make new and bold choices. We believed in exclusivity, aimed for perfection and feared simplicity. We put trust in pushing and sometimes crossing borders between art and fashion but most of all we believed in wanting more. When faced with a choice, who and what claims that you can not pick more alternatives. Shoise was a way of finding out. Condensing them all into a shape, a form, a shoe. An idea to explore the “and” instead of focusing on the “or”.
The collections
Shoise created two collections; Remotion and Reflection. In this portfolio I have chosen to show a larger part of the design process from the first collection Remotion and a more compressed selection from the second collection Refraction
COLLECTION REMOTION
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Inspiration
Our starting point was a fantasy world on an island when we made this collection. We made the world as a collage with various territories that we used as an inspiration to further develop material, shapes and expressions.
Due to the island’s experimental “laboratory zone” and the industrial area on the island, new species and hybrids of existing species were developed, which are in full display on the shoes we created.
Design process
The aim was to use only recycled or environmentally friendly materials such as bamboo, vegetable tanned leather or industrial waste. We put a lot of effort into identifying them, rooting around on old car scooters and collecting waste from factories. All shoes were handmade. The design process started with a simple sketch, when after we allow the material to lead the process, letting the shoes evolve as we worked. We used an antiquated sewing machine from a shoemakers shop to create leather parts and handmade shoe lasts out of gypsum.
The Collection
Design I Shoise
Photography I Susanne Emanuelsson
Styling I Bahareh Ardakani
Make up I Regina Törnwall
Models I Mikas
COLLECTION REFRACTION
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The Collection
Design I Shoise
Photography I Susanne Emanuelsson
Styling I Bahareh Ardakani
Make up I Regina Törnwall
Models I Model Inc
Press
Shoise was recognized by a number of different magazines and social media during the time we were active.
Röhsska Museum, Gothenburg
Spielzeug Welten Museum, Basil
Kunst House, Wien
Habit
Exhibitions
The shoes have been exhibited on a number of different exhibitions worldwide. Among others, at the Brooklyn Museum, Kunst house Wien and on a solo exhibition at Röhsska museum.
Brooklyn Museum, New york
Damernas värld
Heaven has heels
Elle
Rösska book 2013
Sofies Mode
GP
Plaza
HighLights
Vogue- Costume made shoes for Vogue NL
Collaborations & Achievements
Shoise made two artistic videos with director Magnus Härdner and Simon Rudholm. Shoise also did a number of collaborations with famous stylists and artists such as Nicola Formicetti (Lady Gagas stylist), Bea Åkerlund (Madonnas stylist) and Lil Kim (hip hop artist) to mention a few.
Artistic film by director Magnus Härdner Link: https://vimeo.com/82225278
HYBRID GLAMOUR- Fashion story by famous Nicola Formichetti, also known as Lady Gagas stylist. Photographed by Tim Richardson
Artistic film by director Magnus Härdner Link: https://vimeo.com/49836677
Göteborgspriset - Nominated for best Fashion
Röhsska - Art performance
